The Roach Approach

Yeah, we are dropping our first NFT on April 1st and yeah, they look cool but if you are investing your hard earned money in us, I want you to know what you are getting.

My mom was 15 years old when I was born. Obviously it was not intentional and it automatically guaranteed that my life was not going to be a traditional one. I grew up in a single parent household, usually apartments and other people’s homes. I must say, my mom always had us living in the best part of town she could afford, living in the hood was never a choice.

My mother was an unskilled worker, she worked a regular full-time job as a receptionist during the day and worked nights at Jack n the Box when money was tight (I actually started working at Jack n the Box when I was 13 as well).

The truth is, my mother busted her ass for the little that we had and because of that, she was busy so I roamed the streets day and night. I hung out with the gangsters, the skaters, the rockers, the drama kids, the band kids, the foreign exchange students, the dance/party crews, the weirdos and just about every other marginalized group on one occasion or another.

I wasn’t drawn to any particular lifestyle necessarily but I was drawn to the artistic people who belong to those groups. The art, music, dance, writing and other artistic forms of expression were uniquely beautiful and I thirsted to learn more… from tattoos to skateboarding to guerilla theater, it was all becoming part of me.

These people were just like me only in a different costume.

We all felt like we were doomed and in a gutter fight, scratching and clawing, searching for a way to not only survive but to do something meaningful with our lives.

Unbeknownst to me, this was the start of Hood Roach.

As I grew older, more groups like DJs, club kids, music producers, and aerosol artists came into the fold.

Statistically, none of us was supposed to make it, none of us were supposed to come up. The system was supposed to swallow us yet here we were.

We were like roaches, no matter how hard they tried, we thrived and we found each other… Hood Roach.

Welcome to the family